Gordon’s career spans over 16 years working in the film and advertising industry. Primarily as a director. He has helmed international campaigns for the like of Guinness, Tinder, McDonald’s and many more. Throughout his career he has been shortlisted at Cannes a number of times and collected homegrown awards at the Loeries and topped Adforum’s Best Director list 5 times. Over the years he has directed award winning music videos for leading South African and African artists and been nominated for best African Music Video at the MTV Africa awards.

Apart from directing commercials for major brands, he produces branded content and consults creatively with agencies, helping build brand ideas and pitches. His experience working in the advertising world, alongside top creatives, have given him insight into the process and leans on his creative experience to plug into agency teams. A specialist in all things film and video related, he is equally at home in the creative conceptual stage, having a strong feel for client needs and creating compelling campaigns and content for brands all over the world.